Meet the Creator

Hey there,
Welcome to Eelu. I’m the heart and hands behind every piece you see here.

By training, I am an Architect- but my soul has always been drawn to the slow, textured magic of handmade things. Over the years, I found myself craving something softer..something more personal, more grounded. That’s how eelu came to life!

The name eelu is a gentle nod to “ilu”—a sweet little way of saying “I love you” in Hindi. And honestly, that’s what this space is all about. Love—for animals, for the planet, for quiet moments, for pieces made slowly and soulfully.

I’m a big believer in kindness. Everything here is hand-printed, ethically made, and stitched with care—no mass production, no shortcuts. Just warm cups of chai, messy hands, and a lot of heart.

When you carry eelu, I hope it feels like carrying a piece of comfort. Something soft. Something real. Something that whispers, “I see you.”

None of this would feel complete without my younger sister, Simal. She has been my quiet strength, my biggest cheerleader, and the one who always believed in Eelu even before it had a name- this journey has been as much hers as it is mine.

Thanks for being here. You’re always welcome.

Nijal <3