OUR STORY
It all began (like all good things do) over a never ending conversation between founder sisters Nijal and Simal.
EELU was born on the coast of NSW in Wollongong, Australia.
With a dream to create nothing but Handcrafted beauty for creative souls who are confident in their unique style, EELU is inspired by vintage classic fabrics & contemporary detailing - A statement of timeless fashion & a bohemian lifestyle.
Entire EELU collection is crafted from woven & hand block printed fabrics making the brand sustainable and artisanal. We believe in kinder attitude towards other beings hence we are a proudly cruelty free lifestyle brand.
Our manufacturing unit is in India where all the products are handmade by local artisans. Our sale helps us in uplifting the lives of these artisans and their families. We believe in fair pay and all our team members are paid fairly for their contribution.
We understand fast fashion is easy for customers as it is fast & inexpensive. When it comes to ethical and handcrafted fashion, we understand the price tags can be daunting. So here at EELU, we strive to make shopping guilt free and an affordable experience.